Copyhackers – A/B Testing for Copywriters
Course curriculum
A/B TESTING FOR FREELANCE COPYWRITERS
- Course intro (2:48)
- Why do companies test in the first place? (11:27)
- Anatomy of an A/B test (11:17)
- Common types of tests you’ll encounter (10:30)
- Choosing what to test (fun!) (13:53)
- Ask a question to create a hypothesis (8:41)
- Knowing when to stop a test ( (14:41)
- A/B testing FAQ (17:36)
Resources
Complete slide deck
Delivery Method
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